"Morph the Web to Build Empathy, Trust, and Sales."
Urban, Glen, John R. Hauser, Guilherme Liberali, Michael Braun, and Fareena Sultan. MIT Sloan Management Review Vol. 50, No. 4 (2009): 53-61.
Urban, Glen, John R. Hauser, Guilherme Liberali, Michael Braun, and Fareena Sultan. MIT Sloan Management Review Vol. 50, No. 4 (2009): 53-61.
Hauser, John R., Glen Urban, Guilherme Liberali, and Michael Braun. Marketing Science Vol. 28, No. 2 (2009): 202-224. Rejoinder. Comments. Appendix.
Toubia, Olivier, and John R. Hauser. Marketing Science Vol. 26, No. 6 (2007): 851-858. Appendices.
Garcia, Rosanna, Paul Rummel, and John R. Hauser. Journal of Business Research Vol. 60, No. 8 (2007): 848-857. Download Paper.
Yee, Michael, Ely Dahan, John R. Hauser, and James Orlin. Marketing Science Vol. 26, No. 4 (2007): 532-549. Appendix.
Toubia, Olivier, John R. Hauser, and Rosanna Garcia. Marketing Science Vol. 26, No. 5 (2007): 596-610.
Hauser, John R., Gerald Tellis, and Abbie Griffin. Marketing Science Vol. 25, No. 6 (2006): 687-717.
Hauser, John R., and Olivier Toubia. Marketing Science Vol. 24, No. 3 (2005): 498-507. Appendix.
Urban, Glen, and John R. Hauser. Journal of Marketing Vol. 68, No. 2 (2004): 72-87.
Toubia, Olivier, John R. Hauser, and Duncan Simester. Journal of Marketing Research Vol. 41, No. 1 (2004): 116-131. Download Paper.