"Integrating R&D and Marketing: A Review and Analysis of the Literature."
Griffin, Abbie, and John R. Hauser. Journal of Product Innovation Management Vol. 13, No. 3 (1996): 191-215. Download Paper.
Griffin, Abbie, and John R. Hauser. Journal of Product Innovation Management Vol. 13, No. 3 (1996): 191-215. Download Paper.
Urban, Glen, Bruce Weinberg and John R. Hauser. Journal of Marketing Vol. 60, No. 1 (1996): 47-60.
Hauser, John R., Duncan Simester, and Birger Wernerfelt. Marketing Science Vol. 13, No. 4 (1994): 327-350.
Hauser, John R., Glen Urban, and Bruce Weinberg. Journal of Marketing Research Vol. 30, No. 4 (1993): 452-466. Obtain copy from author.
Hauser, John R. MIT Sloan Management Review Vol. 34, No. 3 (1993): 61-70.
Griffin, Abbie, and John R. Hauser. Marketing Science Vol. 12, No. 1 (1993): 1-27.
Griffin, Abbie, and John R. Hauser. Management Science Vol. 38, No. 3 (1992): 360-373.
Urban, Glen, John. R. Hauser, and John. H. Roberts. Management Science Vol. 36, No. 4 (1990): 401-421.
Hauser, John R., and Birger Wernerfelt. Journal of Consumer Research Vol. 16, No. 4 (1990): 393-408. Download Paper.
Hauser, John R., and Birger Wernerfelt. Journal of Marketing Research Vol. 26, No. 4 (1989): 391-405. Obtain copy from author.