Faculty Work Book

Design and Marketing of New Products.

Urban, Glen and John R. Hauser. Englewood Cliffs, NJ: Prentice Hall, 1993.

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Faculty Work Magazine Article

"Are Customer Satisfaction Programs Profitable?"

Hauser, John R. Insight, 1993.

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Faculty Work Paper

"Comparison of Importance Measurement Methodologies and their Relationship to Consumer Satisfaction."

Hauser, John R. Classic Working Paper. 1991.

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Faculty Work Book

ENTERPRISE: An Integrating Management Exercise.

Hauser, John R. Redwood City, CA: Scientific Press, 1989. Download Manual. Download Source. Download Exe.

Faculty Work Magazine Article

"Customer Driven Engineering."

Hauser, John R. Design News, 1988.

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Faculty Work Magazine Article

"Without Good Research, Quality is a Shot in the Dark."

Hauser, John R. Marketing News, 1988.

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Faculty Work Chapter

"Theory and Application of Defensive Strategy."

Hauser, John R. In The Economics of Strategic Planning: Essays in Honor of Joel Dean, edited by Lacy G. Thomas III, 113-140. Lexington, MA: Lexington Books, 1986.

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Faculty Work Magazine Article

"'Defender' Helps Mature Brands Ward off New Foes."

Hauser, John R. Marketing Educator, 1986.

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Faculty Work Book

Applying Marketing Management: Four Simulations.

Hauser, John R. Palo Alto, CA: Scientific Press, 1986. Download Source. Download Exe. Download Manual.

Faculty Work Book

Essentials of New Product Management.

Urban, Glen, John R. Hauser and Nikhilesh Dholakia. Upper Saddle River, NJ: Prentice Hall, 1986.

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