"The Coming Revolution in Marketing Theory."
Hauser, John R. In Marketing in an Electronic Age, edited by Robert D. Buzzell, 344-363. Boston, MA: Harvard Business School Press, 1985.
Hauser, John R. In Marketing in an Electronic Age, edited by Robert D. Buzzell, 344-363. Boston, MA: Harvard Business School Press, 1985.
John R. Hauser and Glen Urban. In Proceedings of the 1984 ESOMAR-Congress, edited by D. Nyberg. Rome, Italy: September 1984.
John R. Hauser, John H. Roberts, and Glen L. Urban. In Advances and Practices of Marketing Science, edited by Fred S. Zufryden. Providence, RI: 1983.
Hauser, John R. In Research in Marketing, Supplement 1: Choice Models for Buyer Behavior, edited by Leigh McAlister. 49-56, Jai Press: Greenwich, CT: May 1982.
Hauser, John R., and Glen L. Urban. In Analytic Approaches to Product and Market Planning, Vol. 2, edited by Allan D. Shocker and Rajendra K. Srivastava, 276-296. Cambridge, MA: Marketing Science Institute, 1982.
Hauser, John R. In Proceedings of the Special Conference on Choice Theory, edited by Joel Huber. Duke University: Durham, NC: August 1981.
Hauser, John R. In Journal of Business, Vol. 53, No. 3, Part 2, S31-S34: July 1980.
Hauser, John R., and Frank S. Koppelman. In Analytic Approaches to Product and Marketing Planning, edited by Allan D. Shocker. Cambridge, MA: June 1979.
Alice M. Tybout, John R. Hauser, and Frank S. Koppelman. In Advances in Consumer Research, edited by Kent Hunt. Ann Arbor, MI: 1978.
Shugan, Steven M., and John R. Hauser. Classic Working Paper. 1978.