"When and What to Buy: A Nested Logit Model of Coffee Purchase."

Guadagni, Peter M. and John D.C. Little. Journal of Forecasting Vol. 17, No. 3-4 (1998): 303-326.

"Can Advertising Copy Make FSI Coupons More Effective?"

Leclerc, France and John D.C. Little. Journal of Marketing Research Vol. 34, No. 4 (1997): 473-484.

"Analyzing Prehistoric Diets by Linear Programming."

Little, John D.C. and Elizabeth A. Little. Journal of Archaeological Science Vol. 23, No. 8 (1997): 741-747.

"A Theory of Forward Buying, Merchandising, and Trade Deals."

Lal, Rajiv, John D.C. Little and J. Miguel Villas-Boas. Marketing Science Vol. 15, No. 1 (1996): 21-37.

"Calculating Market Response in Logit Models with Purchase Feedback."

Fader, Peter S., Bruce G.S. Hardie, John D.C. Little and Makoto Abe.

"Models for Marketing Managers."

John D.C. Little. In Proceedings of the 13th Paul D. Converse Symposium, edited by Devanathan Sudharshan and Kent B. Monroe. Chicago, IL: 1995.