"An Empirical Analysis of Latitude of Price Acceptance in Consumer Packaged Goods."

Kalyanaram, Gurumurthy and John D.C. Little. Journal of Consumer Research Vol. 21, No. 3 (1994): 408-418.

"On Model Building."

Little, John D.C. In Ethics in Modeling, edited by William A. Wallace, 167-182. Oxford, UK: Emerald Group Publishing, 1994.

"Information Technology in Marketing."

Little, John D.C. In Information Technology and the Corporation of the 1990s: Research Studies, 454-474. New York, NY: Oxford University Press, 1994.

"Commentary on `Marketing Science's Pilgrimage to the Ivory Tower'."

Little, John D.C., Leonard M. Lodish, John R. Hauser and Glen L. Urban. In Research Traditions in Marketing, 45-51. Norwell, MA: Kluwer Academic Publishers, 1994.

"Modeling Market Response in Large Customer Panels."

Blattberg, Robert C., John D.C. Little and Rashi Glazer. In The Marketing Information Revolution, Boston, MA: Harvard Business School Press, 1994.

The Marketing Information Revolution.

Blattberg, Robert C., Rashi Glazer and John D.C. Little. Boston, MA: Harvard Business School Press, 1994.