"Implementing Quality Improvement Programs Designed to Enhance Customer Satisfaction: Quasi-experiments in the United States and Spain."

Simester, Duncan, John R. Hauser, Birger Wernerfelt, and Roland T. Rust. Journal of Marketing Research Vol. 37, No. 1 (2000): 102-112.

"Bounded Rationality Modeling."

Munier, Bertrand, Reinhard Selten, Denis Bouyssou, Paul Bourgine, Richard H. Day, Nigel Harvey, Mark J. Machina, Parker Barrile, Philip M. Parker, John D. Sterman, Elke U. Weber, Birger Wernerfelt and Robin Wensley. Marketing Letters Vol. 10, No. 3 (1999): 233-248. Access paper through MIT Libraries.

"On the Nature and Scope of the Firm: An Adjustment-Cost Theory."

Wernerfelt, Birger. Journal of Business Vol. 70, No. 4 (1997): 489-514.

"Side Payments in Marketing."

Hauser, John R., Duncan Simester, and Birger Wernerfelt. Marketing Science Vol. 16, No. 3 (1997): 246-255.

"The Role of Inference in Context Effects."

Prelec, Drazen, Birger Wernerfelt and Florian Zettelmeyer. Journal of Consumer Research Vol. 24, No. 1 (1997): 118-126.

"Foreword."

Wernerfelt, Birger. In Resources, Firms, and Strategies: A Reader, edited by Nicolai Foss, 117-130. Oxford, UK: Oxford University Press, 1997.