"Advertising Content When Brand Choice is a Signal."

Wernerfelt, Birger. Journal of Business Vol. 63, No. 1 (1990): 91-98.

"Tacit Collusion in Differentiated Cournot Games."

Wernerfelt, Birger. Economics Letters Vol. 29, No. 4 (1989): 303-306.

"The Competitive Implications of Relevant-Set/Response Analysis."

Hauser, John R., and Birger Wernerfelt. Journal of Marketing Research Vol. 26, No. 4 (1989): 391-405. Obtain copy from author.

"Determinants of Firm Performance: The Relative Importance of Economic and Organizational Factors."

Hansen, Gary S. and Birger Wernerfelt. Strategic Management Journal Vol. 10, No. 5 (1989): 399-411.

"From Critical Resources to Corporate Strategy."

Wernerfelt, Birger. Journal of General Management Vol. 14, No. 3 (1989): 4-12.

"Credible Delegation by Oligopolists: An Example from Distribution Channel Management."

Coughlan, Anne T. and Birger Wernerfelt. Management Science Vol. 35, No. 2 (1989): 226-239.