"Tools and Frameworks for Digital Business Ecosystems."

Brynjolfsson, Erik, John Quimby, Glen Urban, Marshall Van Alstyne and David Verrill. In The Digital Business Ecosystem, edited by Giuseppina Passiante, 198-216. Cheltenham, UK: Edward Elgar Publishing, 2007.

"Customer Advocacy: The Start of a New Paradigm in Marketing?"

Urban, Glen. In Does Marketing Need Reform?, 119-26. Armonk, NY: Routeledge, 2006.

"Are the Drivers and Role of Online Trust the Same for all Web Sites and Customers? A Large Scale Exploratory Empirical Study."

Urban, Glen, Iakov Bart, Venky Shankar and Fareena Sultan. Journal of Marketing Vol. 69, No. 4 (2005): 133-52.

Don’t Just Relate – Advocate: A Blueprint for Profits in an Age of Customer Power.

Urban, Glen. Englewood Cliffs, N.J: Prentice Hall, 2005.

"Customer Advocacy: A New Era in Marketing."

Urban, Glen. Journal of Public Policy and Marketing Vol. 24, No. 1 (2005): 155-159.

Digital Marketing Strategy.

Urban, Glen. Englewood Cliffs, N.J.: Prentice Hall, 2004.