"Dynamic Effects of the Order of Entry on Market Share, Trial Penetration, and Repeat Purchases for Frequently Purchased Consumer Goods."

Urban, Glen L., and Gurumurthy Kalyanaram. Marketing Science Vol. 11, No. 3 (1992): 235-250.

Advanced Marketing Strategy: Phenomena, Analysis and Decisions.

Urban, Glen and Steven H. Star. Englewood Cliffs, N.J.: Prentice Hall, 1991.

"Prelaunch Forecasting of New Automobiles: Models and Implementation."

Urban, Glen, John. R. Hauser, and John. H. Roberts. Management Science Vol. 36, No. 4 (1990): 401-421.

"Lead User Analysis For the Development of New Industrial Products."

Urban, Glen and Eric von Hippel. Management Science Vol. 34, No. 5 (1988): 569-582.

"Modeling Multiattribute Utility, Risk, and Belief Dynamics For New Consumer Durable Brand Choice."

Roberts, John H. and Glen Urban. Management Science Vol. 34, No. 2 (1988): 167-185.

"Market Share Rewards to Pioneering Brands: An Empirical Analysis and Strategic Implications."

Urban, Glen, Theresa Carter, Steven Gaskin and Zofia Mucha. Management Science Vol. 32, No. 6 (1986): 645-659.