"The Value Priority Hypotheses for Consumer Budget Plans."

Hauser, John R., and Glen Urban. Journal of Consumer Research Vol. 12, No. 4 (1986): 446-462. Download Paper.

Essentials of New Product Management.

Urban, Glen, John R. Hauser and Nikhilesh Dholakia. Upper Saddle River, NJ: Prentice Hall, 1986.

"Consumer Durables: Actual Budgets Compared to Value Priority Model - Preliminary Results and Managerial Implications."

John R. Hauser and Glen Urban. In Proceedings of the 1984 ESOMAR-Congress, edited by D. Nyberg. Rome, Italy: September 1984.

"Testing Competitive Market Structures."

Urban, Glen, Philip L. Johnson, and John R. Hauser. Marketing Science Vol. 3, No. 2 (1984): 83-112.

"The ASSESSOR Pre-Test Market Evaluation System."

Urban, Glen, Gerald M. Katz, Thomas E. Hatch and Alvin J. Silk. Interfaces Vol. 13, No. 6 (1983): 38-59.

"Pretest Market Models: Validation and Managerial Implications."

Urban, Glen and Gerald M. Katz. Journal of Marketing Research Vol. 20, No. 3 (1983): 221-234.