"Harbingers of Failure."

Anderson, Eric, Song Lin, Duncan Simester and Catherine Tucker. Journal of Marketing Research Vol. 52, No. 5 (2015): 580-592. Appendix.

Economic Analysis of the Digital Economy.

Goldfarb, Avi, Shane Greenstein, and Catherine Tucker (Eds.). Chicago, IL: University of Chicago Press, 2015.

"Privacy Regulation and Market Structure."

Campbell, James D., Avi Goldfarb and Catherine Tucker. Journal of Economics & Management Strategy Vol. 24, No. 1 (2015): 47-73.

"The Reach and Persuasiveness of Viral Video Ads."

Tucker, Catherine. Marketing Science Vol. 34, No. 2 (2015): 281-296.

"Trademarks, Triggers, and Online Search."

Bechtold, Stefan and Catherine Tucker. Journal of Empirical Legal Studies Vol. 11, No. 4 (2014): 718-750.

"Social Networks, Personalized Advertising, and Privacy Controls."

Tucker, Catherine. Journal of Marketing Research Vol. 51, No. 5 (2014): 546-562. Appendix.