"Online Advertising."

Goldfarb, Avi and Catherine Tucker. In The Internet and Mobile Technology, edited by Marvin Zelkowitz, 290-311. Waltham, MA: Academic Press, 2011.

"Search Engine Advertising: Channel Substitution when Pricing Ads to Context."

Tucker, Catherine and Avi Goldfarb. Management Science Vol. 57, No. 3 (2011): 458-470.

"Stuck in the Adoption Funnel: The Effect of Interruptions in the Adoption Process on Usage."

Lambrecht, Anja, Katja Seim and Catherine Tucker. Marketing Science Vol. 30, No. 2 (2011): 355–367. Appendix.

"Privacy Regulation and Online Advertising."

Goldfarb, Avi and Catherine Tucker. Management Science Vol. 57, No. 1 (2011): 57-71.

"Report on the ‘Economic Value of Online Customer Data'."

Catherine Tucker. In OECD Joint WPISP-WPIE Roundtable, Paris, France: December 2010.

"Growing Two-Sided Networks by Advertising the User Base: A Field Experiment."

Tucker, Catherine, and Juanjuan Zhang. Marketing Science Vol. 29, No. 5 (2010): 805-814.