Ideas Made to Matter
What it means to be a ‘future-ready’ firm
A new book explores the financial success of firms that use digital technologies to boost efficiency and improve customer experience.
Oct 19, 2022
A new book explores the financial success of firms that use digital technologies to boost efficiency and improve customer experience.
Study of 1,311 firms finds only 22% are “future ready,” having gone through digital business transformation and developed the capabilities that enable them to innovate, engage, and satisfy customers.