Ideas Made to Matter
Predicting customer trends with sales data
The algorithm calculates customer trends and the most effective targeted promotions.
Aug 14, 2019
The algorithm calculates customer trends and the most effective targeted promotions.
A study by MIT Sloan Prof. Georgia Perakis found not only can consumer trends be predicted, but that they also can be used to optimize targeted promotions and improve profits by an average of 9.4%.