Ideas Made to Matter

Four marketing lessons from the sad fate of Crystal Pepsi

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Are the wrong people buying your new product? How to avoid “harbingers of failure.”

Apr 20, 2016
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Ideas Made to Matter

Four business lessons from the MIT Sloan Sports Analytics Conference 

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Takeaways from the Oakland A’s, Boston Red Sox, and, of course, Nate Silver

Mar 15, 2016
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Ideas Made to Matter Analytics

Better personalization through predictive analytics

Alumni-led startup offers an improved recommendation engine for retail

Oct 23, 2015
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Ideas Made to Matter Social Media

New lecturer brings social media expertise and research from ESPN to MIT Sloan

Course on social media management will prepare students for new media and communication norms

Jan 29, 2015
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