Ideas Made to Matter Technology

How to set technology strategy in the age of AI

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As artificial intelligence takes off, all companies should be thinking about value creation, value capture, and value delivery.

Jul 19, 2023
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Ideas Made to Matter Innovation

Blue Bottle Coffee’s CEO on oat milk and innovation

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Blue Bottle CEO Karl Strovink talks about celebrating innovation, getting barista buy-in, and making the switch to oat milk.

Jun 1, 2023
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Ideas Made to Matter Strategy

The Delta Model: How Arnoldo Hax reprioritized corporate strategy

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The late MIT Sloan professor’s novel approach to customer bonding is still used in corporate strategies today.

May 17, 2023
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Ideas Made to Matter Strategy

How to use competitive insight

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Competitive insight is about taking competitors seriously so you’re never caught off guard by their actions.

May 4, 2023
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Ideas Made to Matter Leadership

Procter & Gamble’s CEO on navigating rapid change

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During a visit to MIT, Jon Moeller talked about sustainability, technology and marketing trends, and how P&G reduced its product portfolio in order to grow.

May 2, 2023
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Ideas Made to Matter Artificial Intelligence

New AI lessons from MIT Sloan Management Review

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Knowing how to evaluate AI tools, manage data effectively, and share data strategically will help leaders see the results from their AI investments.

Apr 3, 2023
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Ideas Made to Matter Marketing

Blockchain for marketing? Maybe, but privacy issues abound

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Blockchain’s permanent record is one of its strengths, but it can cause problems for marketing strategies and consumer privacy.

Mar 20, 2023
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Ideas Made to Matter Analytics

Try this data framework for analytics advantage

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A framework based on data, models, decisions, and value can help you leverage analytics for better business outcomes.

Jan 23, 2023
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Ideas Made to Matter Strategy

4 ideas for growth from MIT Sloan Management Review

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Uncertainty will abound in 2023. Focus now on resilience, agility, examining external factors, and innovation in artificial intelligence.

Jan 4, 2023
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Ideas Made to Matter Strategy

4 choices that matter in a startup strategy

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Choosing the right customer, technology, competition, and organization are necessary decisions for a successful startup.

Jan 3, 2023
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