Ideas Made to Matter Entrepreneurship

Consumers prefer early entrants in new markets, but 2nd movers can still win

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Consumers approve of firms that do the work to make an industry seem legitimate. Those that free-ride on that “legitimation work” are seen as less authentic.

Oct 22, 2024
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Press Source: Aberdeen Business News

Global entrepreneurial expert inspires Aberdeen innovators

"I hope that those who attended the workshop left feeling as motivated as I did myself to continue their entrepreneurial journey."
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Action Learning Entrepreneurship

Helping CDS create an experiential offering for Costco online

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Club Demonstration Services (CDS), the powerhouse partner behind retail giant Costco, provides product samples and demos in more than 800 Costco warehouses across 12 countries, with a strong focus on food. There’s just one problem: Demonstrations, food especially, appeal to in-person customers. The ...

Oct 7, 2024
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Ideas Made to Matter Innovation

Ideas for innovation from MIT Sloan Management Review

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Large enterprises don’t have to move slowly. Here are three ways to unlock fresh innovation.

Oct 7, 2024
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