In the updated version of “Disciplined Entrepreneurship,” MIT Sloan’s Bill Aulet delves into the importance of knowing your customer, scaling your business, and more.

American voters hold opposing politicians to strict standards of factuality but support their favorite politicians as long as their statements express a “deeper truth” they support.

In popular culture, entrepreneurs often chase fortune without much of a plan. However, according Bill Aulet and Paul Cheek, entrepreneurial success looks a lot more disciplined in real life.