Research led by MIT Sloan Prof. David Rand studies the factors that convince people to adopt products and behaviors that are individually costly but beneficial to society.

‘What Nike is talking about is fundamental core values of who you are.’

The new professors bring interest and instruction in machine learning, human behavior, industrial organization, and more.

In the study 3,446 participants were presented with actual news stories from Facebook and asked how accurate the headlines were. The results were surprising.