Ideas Made to Matter Platform Strategy

Seven 2016 books from MIT Sloan faculty members

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Platforms, free innovation, millennial communication, and more platforms.

Nov 22, 2016
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Ideas Made to Matter Economics

Economist Bengt Holmström’s Nobel Prize win delights MIT colleagues

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Faculty members cite his transformative work on contract theory.

Oct 11, 2016
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Ideas Made to Matter Digital Economy

Reading list: Digital platform strategy

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How to get it right. And how to not get it wrong. MIT Sloan expert insight into building your platform company.

Aug 16, 2016
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Ideas Made to Matter

Four marketing lessons from the sad fate of Crystal Pepsi

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Are the wrong people buying your new product? How to avoid “harbingers of failure.”

Apr 20, 2016
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