"This PhD Says Communication is the Key."

Chatterjee, Sharmila C. In Aligned to Achieve, 149-151. Hoboken, NJ: John Wiley and Sons, 2016.

"What Every Entrepreneur Can Learn From Under Armour's Early Beginnings."

Chatterjee, Sharmila C. Fortune. 2016.

"This Big Retailer Could Kill Your Subscription Startup."

Chatterjee, Sharmila C. Fortune. Fortune Magazine, December 2015.

"An Epistemological Study of Hispanic Marketing, 1979 to 2015: The Need to Bridge Theory with Practice."

Beniflah, Jake and Sharmila C. Chatterjee. Journal of Cultural Marketing Strategy Vol. 1, No. 1 (2015): 90-112.

"How companies will make you want a mobile wallet in 2015."

Chatterjee, Sharmila C. Yahoo! Tech. Yahoo, December 2014.

"Partnering with Amazon? Think twice fashion retailers."

Chatterjee, Sharmila C. Fortune. Fortune, September 2014.

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