"Mobile Ad Effectiveness and Attribution: A Large Scale Field Experiment."

Ju, Harang, Michael Zhao, and Sinan K. Aral, MIT Sloan Working Paper 6973-23. Cambridge, MA: MIT Sloan School of Management, December 2023.

"Performance Effects of Video Ad Features: Large Scale Evidence."

Cao, C., and Sinan K. Aral, MIT Sloan Working Paper 6266-20. Cambridge, MA: MIT Sloan School of Management, December 2023.

"Scalable Bundling via Dense Product Embeddings."

Kumar, Madhav, Dean Eckles, and Sinan Aral, MIT Sloan Working Paper 5750-18. Cambridge, MA: MIT Sloan School of Management, December 2023.

"Social Media Sharing and Online News Consumption."

Aral, Sinan, and Michael Zhao, MIT Sloan Working Paper 5365-17. Cambridge, MA: MIT Sloan School of Management, December 2023.

"The Engagement-Diversity Connection: Evidence from a Field Experiment on Spotify."

Holtz, David, Benjamin Carterette, Praveen Chandar, Zahra Nazari, Henriette Cramer, and Sinan K. Aral, MIT Sloan Working Paper 6263-20. Cambridge, MA: MIT Sloan School of Management, December 2023.

"The Virtualization Hypothesis: Explaining Sustained Blockchain Decentralization with Quasi-Experiments."

Ju, Harang, Madhav Kumar, Ehsan Valavi, and Sinan K. Aral, MIT Sloan Working Paper 6971-23. Cambridge, MA: MIT Sloan School of Management, December 2023.