"Rebuilding the Boat while Staying Afloat: The Modeling Challenge for Behavioral Economics."

Prelec, Drazen. Journal of Marketing Research Vol. 43, No. 3 (2006): 332-336.

"Tom Sawyer and the Construction of Value."

Ariely, D., George Loewenstein and Drazen Prelec. Journal of Economic Behavior and Organization Vol. 60, No. 1 (2006): 1-10.

"Neuroeconomics: How Neuroscience can Inform Economics."

Camerer, C., George Loewenstein and Drazen Prelec. Journal of Economic Literature Vol. 43, No. 1 (2005): 9-64.

"A Bayesian Truth Serum for Subjective Data."

Prelec, Drazen. Science Vol. 306, No. 5695 (2004): 462-466.

"Decreasing Impatience: A Criterion for Non-Stationary Time Preference and Hyperbolic Discounting."

Prelec, Drazen. Scandinavian Journal of Economics Vol. 106, No. 3 (2004): 511-532.

"Neuroeconomics: Why Economics Needs Brains."

Camerer, C., Loewenstein, George and Drazen Prelec. Scandinavian Journal of Economics Vol. 106, No. 3 (2004): 555-579.