"Why Are Bad Products So Hard to Kill?"

Zhang, Juanjuan, and Duncan Simester. Management Science Vol. 56, No. 7 (2010): 1161-1179.

"The Sound of Silence: Observational Learning in the U.S. Kidney Market."

Zhang, Juanjuan. Marketing Science Vol. 29, No. 2 (2010): 315-335. Winner, 2019 INFORMS Society Marketing Science Long Term Impact Award. Finalist, 2016, 2017, 2018 INFORMS Society for Marketing Science Long Term Impact Award. Finalist, 2010 John D. C. Little Award. Winner, 2010 Frank M. Bass Award. Media Coverage: Slate.

"Designing Pricing Contracts for Boundedly Rational Customers: Does the Framing of the Fixed Fee Matter?"

Zhang, Juanjuan, and Teck-Hua Ho. Management Science Vol. 54, No. 4 (2008): 686-700.