"Price Cues and Customer Price Knowledge."

Anderson, Eric and Duncan Simester. In Handbook of Research in Pricing, edited by Vithala Rao, 150-168. Northampton, MA: Edward Elgar Publishing, 2010.

"Why Are Bad Products So Hard to Kill?"

Zhang, Juanjuan, and Duncan Simester. Management Science Vol. 56, No. 7 (2010): 1161-1179.

"Price Stickiness and Customer Antagonism."

Anderson, Eric T. and Duncan Simester. Quarterly Journal of Economics Vol. 125, No. 2 (2010): 729-765.

"How Sales Taxes Affect Customer and Firm Behavior: The Role of Search on the Internet."

Anderson, Eric T., Nathan M. Fong, Duncan Simester and Catherine E. Tucker. Journal of Marketing Research Vol. 47, No. 2 (2010): 229-239.

"The Best Price You'll Ever Get: The 2005 Employee Discount Pricing Promotions in the U.S. Automobile Industry."

Busse, Meghan R., Duncan Simester and Florian Zettelmeyer. Marketing Science Vol. 29, No. 2 (2010): 268-290.

"Dynamics of Retail Advertising: Evidence from a Field Experiment."

Simester, Duncan, Yu (Jeffrey) Hu, Erik Brynjolfsson and Eric T. Anderson. Economic Inquiry Vol. 47, No. 3 (2009): 482-499.