Simester, Duncan and Birger Wernerfelt. Review of Economics and Statistics Vol. 87, No. 1 (2005): 50-58. Download Paper.
Simester, Duncan and John Roberts. In Next Generation Business Handbook, edited by Subir Chowdhury, 614-629. Hoboken, NJ: John Wiley and Sons, 2004.
Simester, Duncan. Harvard Business Review, July 2004.
Anderson, Eric T. and Duncan Simester. Marketing Science Vol. 23, No. 1 (2004): 4-20.
Toubia, Olivier, John R. Hauser, and Duncan Simester. Journal of Marketing Research Vol. 41, No. 1 (2004): 116-131. Download Paper.
Anderson, Eric T. and Duncan Simester. Harvard Business Review, September 2003.