"Online Advertising, Behavioral Targeting, and Privacy."

Goldfarb, Avi and Catherine Tucker. Communications of the ACM Vol. 54, No. 5 (2011): 25-27.

"Online Display Advertising: Targeting and Obtrusiveness."

Goldfarb, Avi and Catherine Tucker. Marketing Science Vol. 30, No. 3 (2011): 389-404.

"Substitution Between Offline and Online Advertising Markets."

Goldfarb, Avi and Catherine Tucker. Journal of Competition Law and Economics Vol. 7, No. 1 (2011): 37-44.

"Advertising Bans and the Substitutability of Online and Offline Advertising."

Goldfarb, Avi and Catherine Tucker. Journal of Marketing Research Vol. 48, No. 2 (2011): 207-227.

"Can Healthcare Information Technology Save Babies?"

Miller, Amalia and Catherine Tucker. Journal of Political Economy Vol. 119, No. 2 (2011): 289-324.

"Online Advertising."

Goldfarb, Avi and Catherine Tucker. In The Internet and Mobile Technology, edited by Marvin Zelkowitz, 290-311. Waltham, MA: Academic Press, 2011.