PhD
Marketing
MIT Sloan’s Marketing group equips students with a deep understanding of behavioral and management science theories and methods, drawing from disciplines such as behavioral science, economics, operations research, and statistics. The group benefits from the pioneering work of faculty members like Duncan Simester, who explores consumer behavior and pricing strategies; Juanjuan Zhang, known for her research on social interactions and marketing; and Catherine Tucker, who investigates digital marketing and privacy issues. This collaborative environment fosters innovative research that addresses key challenges in marketing, including customer satisfaction and the psychological aspects of consumer behavior.
Research from Marketing Faculty
The top 10 MIT Sloan articles of 2024
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Once again, AI was everywhere. But research about federal spending leads the list.
Henna Karna, EMBA ’18
Henna Karna, EMBA ’18, discusses her journey through academia and her professional career, reflecting on how MIT Sloan's unique mix of quantitative and qualitative learning has influenced her work.
8 MIT sustainability startups to watch
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From liquid green fuels to air-cooled nuclear batteries, here are new technologies that aim to reduce carbon emissions and transform heavy industry.
New database details AI risks
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The AI Risk Repository, a database of over 700 risks posed by AI, aims to provide a shared framework for monitoring and maintaining AI risk oversight.
Select Marketing Faculty
Full-Time Faculty
Sinan Aral
David Austin Professor of Management
Sinan Aral is a global authority on business analytics; award-winning researcher; entrepreneur, and venture capitalist who is ranked among the top 50 management scholars in the world and was rated the World’s “Top Digital Thinker” in 2021. He is the…
Learn MoreRahul Bhui
Class of 1958 Career Development Assistant Professor
Rahul Bhui is an Assistant Professor of Marketing and the Class of 1958 Career Development Assistant Professor at the MIT Sloan School of Management, and affiliate faculty of the MIT Institute for Data, Systems, and Society. His research combines…
Learn MoreSharmila C. Chatterjee
Academic Head, Enterprise Management Certificate; Senior Lecturer, Marketing
Sharmila C. Chatterjee is a Senior Lecturer in Marketing and is the Academic Head for the MBA Track in Enterprise Management (EM) launched at MIT Sloan in Fall 2012. Chatterjee teaches the graduate course in B2B Marketing and is deeply engaged in…
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