PhD
Marketing
MIT Sloan’s Marketing group equips students with a deep understanding of behavioral and management science theories and methods, drawing from disciplines such as behavioral science, economics, operations research, and statistics. The group benefits from the pioneering work of faculty members like Duncan Simester, who explores consumer behavior and pricing strategies; Juanjuan Zhang, known for her research on social interactions and marketing; and Catherine Tucker, who investigates digital marketing and privacy issues. This collaborative environment fosters innovative research that addresses key challenges in marketing, including customer satisfaction and the psychological aspects of consumer behavior.
Research from Marketing Faculty
Agents of Progress and Positive Change
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For 10 years, the MIT Sloan Alumni Board has worked to create a strong, supportive, and visible global community that benefits alumni, students, and the school.
Social media users’ actions could drive platform enforcement
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A paper in Nature suggests that the higher quantity of social media policy enforcement for conservative users could be explained by the higher quantity of misinformation shared by those users.
An AI chatbot can reduce belief in conspiracy theories
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The artificial intelligence-powered “DebunkBot” reduced individuals’ belief in conspiracy theories and lessened their conspiratorial mindset, according to a new study.
5 insights into the digital economy from MIT researchers
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Research about quantum computing, companies run by “geeks,” and how artificial intelligence will affect workers.
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Full-Time Faculty
Sinan Aral
David Austin Professor of Management
Sinan Aral is a global authority on business analytics; award-winning researcher; entrepreneur, and venture capitalist who is ranked among the top 50 management scholars in the world and was rated the World’s “Top Digital Thinker” in 2021. He is the…
Learn MoreRahul Bhui
Class of 1958 Career Development Assistant Professor
Rahul Bhui is an Assistant Professor of Marketing and the Class of 1958 Career Development Assistant Professor at the MIT Sloan School of Management, and affiliate faculty of the MIT Institute for Data, Systems, and Society. His research combines…
Learn MoreSharmila C. Chatterjee
Academic Head, Enterprise Management Certificate; Senior Lecturer, Marketing
Sharmila C. Chatterjee is a Senior Lecturer in Marketing and is the Academic Head for the MBA Track in Enterprise Management (EM) launched at MIT Sloan in Fall 2012. Chatterjee teaches the graduate course in B2B Marketing and is deeply engaged in…
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