How to build a successful multi-sided platform
A Salesforce case study shows how organizations can make sure digital platforms meet the needs of customers, partners, and internal developers.
Faculty
Dr. Ina M. Sebastian is a Research Scientist at the MIT Sloan Center for Information Systems Research (MIT CISR). Ina studies how large enterprises transform for success in the digital economy. Her current research areas are digital partnering (including strategies to grow with digital partners and partnering strength), and value creation and value capture in digital models. In previous research projects at MIT CISR, Ina focused on ecosystem business models, digital strategies and organizational redesign, and digital workplace and talent. Prior to joining MIT CISR in 2014, Ina completed a Ph.D. with a focus on Information Systems Management at the Shidler College of Business (University of Hawaii). In her dissertation research, she studied how Electronic Health Record Systems enable and constrain relational coordination in multidisciplinary clinician teams. One of her ongoing research interests is the role of digital capabilities for relational and adaptive coordination in health care systems, within and across organizational boundaries.
Woerner, Stephanie L., Peter Weill, and Ina M. Sebastian. Boston, MA: Harvard Business Review Press, 2022.
Sebastian, Ina M., MIT Sloan Working Paper 6786-22. Cambridge, MA: MIT Sloan School of Management, May 2022.
Wixom, Barbara H., Gabriele Piccoli, Ina M. Sebastian, and Cynthia M. Beath, MIT Sloan Working Paper 6781-21. Cambridge, MA: MIT Sloan School of Management, October 2021.
Beath, Cynthia M., Ina Sebastian, Jeanne W. Ross, MIT Sloan Working Paper 6752-17. Cambridge, MA: MIT Sloan School of Management, October 2017.
Sebastian, Ina, and Barbara H. Wixom, MIT Sloan Working Paper 6753-17. Cambridge, MA: MIT Sloan School of Management, October 2017.
Ross, Jeanne W., and Ina Sebastian, MIT Sloan Working Paper 6750-17. Cambridge, MA: MIT Sloan School of Management, September 2017.
A Salesforce case study shows how organizations can make sure digital platforms meet the needs of customers, partners, and internal developers.