Juanjuan Zhang

Juanjuan Zhang, John D.C. Little Professor of Marketing, has won the INFORMS (Institute for Operations Research and the Management Sciences) Society for Marketing Science (ISMS) 2023-2024 Gary L. Lilien ISMS-MSI (Marketing Science Institute)-EMAC (European Marketing Academy) Practice Prize. This honor is awarded every other year for an outstanding implementation of marketing science with significant practical and demonstrated organizational impact.

Zhang’s winning project, “Sales Automation,“ co-authored with Saiquan Hu (Hunan University; former MIT Sloan postdoc) and Yuting Zhu (National University of Singapore; MIT Sloan PhD 2022), is based on their paper titled “Beyond Zero: Jump-Starting Sales With a Recommender System for Missing-By-Choice Data.”

The award was announced in June at the 2024 annual ISMS Marketing Science Conference in Sydney, Australia, and a Practice Prize Report with a discussion of the 2024 competition, including links to finalist presentations, was published in November of 2024.

Juanjuan Zhang has received the 2021 John D. C. Little Award. Named after MIT Institute Professor Emeritus John D.C. Little, this award is given annually to the best marketing paper published in Marketing Science, Management Science, or another INFORMS (The Institute for Operations Research and the Management Sciences) journal. 

Zhang’s winning paper, coauthored with Xinyu Cao (NYU Stern, MIT Sloan PhD ‘18), is entitled “Preference Learning and Demand Forecast” (Marketing Science, 2021). 

The same paper was also a Finalist for the Frank M. Bass Dissertation Paper Award for the best marketing paper published in an INFORMS-sponsored journal that was derived from a Ph.D. thesis (Zhang was Xinyu Cao’s thesis supervisor and paper coauthor).

In addition, Zhang’s paper entitled “Rational Herding in Microloan Markets” (Management Science, 2012), coauthored with Peng Liu (Cornell), was a finalist for the INFORMS Society for Marketing Science (ISMS) Long Term Impact Award, given annually to a marketing paper published in Marketing Science, Management Science, or another INFORMS journal in recognition of its significant long-run impact on the field of Marketing.

Juanjuan Zhang has won the 2019 INFORMS (The Institute for Operations Research and the Management Sciences) Society for Marketing Science Long Term Impact Award. This honor is given annually to a Marketing Science, Management Science, or another INFORMS journal publication that is viewed to have made a significant long-run impact on the field of marketing. Zhang’s recognized paper is entitled, “The Sound of Silence: Observational Learning in the U.S. Kidney Market” (Marketing Science (2010) 29(2):315-335).

Juanjuan Zhang  and Georgia Perakis have each received the 2014 Jamieson Prize for Excellence in Teaching, established to honor educational innovation and excellence. The Jamieson Prize for Excellence in Teaching Award is the most prestigious teaching prize offered by the School. The award was established in 2006 and is awarded each year to two MIT Sloan faculty members, as well as two electrical engineering and computer science faculty members, for their contributions to educational excellence at MIT.