Ideas Made to Matter Marketing

Digital marketing trends for 2022

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Cookies and emojis are out. What’s in: Using artificial intelligence and machine learning to understand social customers in the field and on the fly.

Jul 13, 2022
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Ideas Made to Matter Research

9 new researchers join MIT Sloan faculty

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The new faculty joining MIT Sloan in 2022 are experts in finance, system dynamics, technological innovation, and more.

Jul 6, 2022
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Ideas Made to Matter Behavioral Science

Managers' prior work evaluations can affect diversity efforts

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For a fairer and more diverse way of hiring and promoting, managers must be in agreement about what they look for when awarding merit.

May 4, 2022
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Ideas Made to Matter Artificial Intelligence

Machine learning developers should talk to end users

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Machine learning tools only work if people use and trust them. To achieve this, developers and end users should have a back-and-forth conversation.

Jan 26, 2022
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