Marketing

Consumers approve of firms that do the work to make an industry seem legitimate. Those that free-ride on that “legitimation work” are seen as less authentic.

Adding images to predictive models can help retailers estimate return rates as they decide what to feature on their websites.

Companies that intend to use generative artificial intelligence should first consider how people regard work created by AI, humans, or some combination of the two.

Xbox CFO Tim Stuart explains what other industries can learn from the booming gaming industry.

Blockchain’s permanent record is one of its strengths, but it can cause problems for marketing strategies and consumer privacy.

Customer data is key as companies seek to create new digital revenue streams. Here’s how to attract and retain a new class of customer.

Nike, Netflix, and Amazon are global powerhouses, but they all were once the new business on the block. Here’s how they beat the odds as startups.

How retail stores and companies can thrive in the experience economy.

As companies explore what a robust metaverse means for them, executives from Second Life and Roblox offer guidance.

Cookies and emojis are out. What’s in: Using artificial intelligence and machine learning to understand social customers in the field and on the fly.