About Us
We are a team of researchers who apply lessons from the social sciences to increase contributions to real-world public goods. We work with government agencies, non-profits, and for-profits on a range of problems, including charitable donations, volunteering, energy conservation, compliance with smoking bans, antibiotic adherence, and misinformation.
For more about our approach, check out our co-director Erez's TEDx talk:
How to motivate people to do good for others
How can we get people to do more good: to go to the polls, give to charity, conserve resources or just generally act better towards others? MIT research scientist Erez Yoeli shares a simple checklist for harnessing the power of reputations.