Strategy

Consumers approve of firms that do the work to make an industry seem legitimate. Those that free-ride on that “legitimation work” are seen as less authentic.

The race for dominance in the AI marketplace hinges on who controls its complementary assets, researchers assert.

Leaders must rethink the way they manage people and projects to ensure that everyone reaps the efficiency and innovation benefits of generative AI.

To tap the power of artificial intelligence to grow a small company, make conservative tech bets and consider what work is ripe for augmentation.

MIT experts explain how generative AI — and AI generally — could transform enterprises this year, as well as how to set realistic environmental goals.

By assessing and applying the right type of governance, ecosystem participants can address shared challenges and grow ecosystem value.

At food service company Sysco, generative artificial intelligence is another tool that optimizes sales, processes, and supply chains.

Here’s how business leaders can attract and retain a diverse and inclusive workforce while helping local economies prosper.

Société Générale is experimenting with generative artificial intelligence to achieve business outcomes.

A framework from MIT researchers can help businesses anticipate when quantum computing might be useful — and when it might not.