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15.369 Corporate Entrepreneurship Lab

Corporate Entrepreneurship Lab (CE-Lab) is for students who want to learn how they can help organizations be more entrepreneurial and innovative. Along with classes on frameworks and tools, and sessions with guest speakers and industry practitioners, student teams will work directly with large organizations on their entrepreneurial and innovation challenges. Students should be excited to work with existing organizations by applying leadership and organizational skills, startup best practices, and an entrepreneurial and growth mindset.

Action Learning

Helping CDS create an experiential offering for Costco online

Club Demonstration Services (CDS), the powerhouse partner behind retail giant Costco, provides product samples and demos in more than 800 Costco warehouses across 12 countries, with a strong focus on food. There’s just one problem: Demonstrations, food especially, appeal to in-person customers. The company aimed to branch out to new products, especially health, beauty, and home goods, to attract online shoppers. Entrepreneurship in Organizations Lab students Masa Kawahashi, SFMBA ’24 and Ayobami Aluko, SFMBA ’24 were tasked with sharpening CDS’s e-commerce strategy.

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