Catherine Tucker

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Catherine Tucker

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Catherine Tucker is the Sloan Distinguished Professor of Management and a Professor of Marketing at MIT Sloan. She is the faculty director of the EMBA program. She has also been the Chair of the MIT Sloan PhD Program.

Her research interests lie in how technology allows firms to use digital data and machine learning to improve performance, and in the challenges this poses for regulation. Tucker has particular expertise in online advertising, digital health, social media, and electronic privacy. Her research studies the interface between marketing, the economics of technology, and law. 

She has received an NSF CAREER Award for her work on digital privacy, the Erin Anderson Award for an Emerging Female Marketing Scholar and Mentor, the Garfield Economic Impact Award for her work on electronic medical records, the Paul E. Green Award for contributions to the practice of Marketing Research, the William F. O'Dell Award for most significant, long-term contribution to Marketing, and the INFORMS Society for Marketing Science Long Term Impact Award for long-run impact on marketing. 

She is a cofounder of the MIT Cryptoeconomics Lab which studies the applications of blockchain. She has been a Visiting Fellow at All Souls College, Oxford. She has testified to Congress regarding her work on digital privacy and algorithms, and presented her research to the OECD, World Bank, IMF, and the ECJ. 

Tucker is senior editor at Marketing Science. She has been coeditor at Quantitative Marketing and Economics and associate editor at Management Science, Marketing Science, and the Journal of Marketing Research. She is the codirector of the program on Digital Economics and Artificial Intelligence at the National Bureau of Economic Research.

She teaches MIT Sloan's course on Pricing and the EMBA course "Marketing Management for the Senior Executive." She has received the Jamieson Prize for Excellence in Teaching as well as being voted "Teacher of the Year" at MIT Sloan.  

She holds a PhD in economics from Stanford University and a BA from the University of Oxford. 

Honors

Tucker and Simester win AMA award

August 19, 2020

Tucker wins O’Dell Award

August 4, 2018

Tucker receives long term impact award

June 1, 2018

Catherine Tucker recognized by American Marketing Association Foundation

January 1, 2015

Publications

"Inequality, Privacy, and Digital Market Design."

Tucker, Catherine. In Fair by Design, edited by Alex Teyteboym and Scott Kominers. Forthcoming.

"Apparent Algorithmic Discrimination and Real-Time Algorithmic Learning in Digital Search Advertising."

Lambrecht, Anja and Catherine Tucker. Quantitative Marketing and Economics Vol. 22, No. 4 (2024): 357-387.

"Data Deserts and Black Boxes: The Impact of Socio-Economic Status on Consumer Profiling."

Neumann, Nico, Catherine Tucker, Levi Kaplan, Alan Mislove, and Piotr Sapiezynski. Management Science Vol. 70, No. 11 (2024): 8003-8029.

"Choosing to Discover the Unknown: The Effects of Choice on User Attention to Online Video Advertising."

Luo, Cheng, Zhenhui (Jack) Jiang, Xiuping Li, Cheng Yi, and Catherine Tucker. Management Science Vol. 70, No. 10 (2024): 6983-7003.

"The Chilling Effect of Dobbs: A Study of Mobile Health Apps Usage."

Basavaraj, Naveen, Uttara M Ananthakrishnan, and Catherine Tucker, MIT Sloan Working Paper 7156-24. Cambridge, MA: MIT Sloan School of Management, August 2024.

The Economics of Privacy.

Goldfarb, Avi and Catherine Tucker. Chicago, IL: University of Chicago Press, 2024.

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